Wondering how to stretch those marketing dollars? Build awareness of your products and services? Reach potential customers with a powerful message that generates bottom-line results?
Just ask Allison Moore – one of Florida’s most seasoned public relations professionals with a remarkable record of publicity success for her clients.
An expert in crafting multimedia publicity campaigns, Allison knows how the right mix of public relations, media relations and special event programming can dramatically multiply the impact of a marketing or advertising budget.
Through her firm Ward Group PR, Inc., Allison understands how to use print, broadcast and digital media to generate consumer “buzz” about new products and services. She also recognizes how to craft special events that create news and feature stories on behalf of her clients – who include some of the biggest companies in the world.
For more than 15 years, Allison has designed and executed successful PR campaigns for leading consumer product firms, non-profits, and publicly traded companies seeking new business customers.
A former news writer with NBC Television in New York working on the TODAY Show, and NBC News at Sunrise, Allison offers clients a news expertise often overlooked in publicity programs. Using her expertise in PR and media relations, Allison puts her clients in the “viewfinder” of reporters and producers looking for quotable experts, thought leaders, interviews, viewpoints and story trends that make news.
As public relations partner to her clients, Allison provides strategic guidance and advice, then carefully implements customized PR programs that include:
- Press releases and media alerts
- Sales and marketing publications
- Online communications programs
- Special events that generate positive exposure
- Media training and crisis management
- Direct mail – with a truly creative spin!
The bottom line: A targeted public relations program through Ward Group PR is a solid investment in building a brand and maximizing the results of a marketing program. |
